06/2012 – 11/2012 (5 months)
Corporate Identity + Branding
custom lit columns
digital prints + artist renderings
current work pin-up section
finish palette for executive fitness center
This insurance firm occupies 5 floors, connected by stairwells to promote company collaboration. I designed identity walls, celebrating the firm’s venerated history, for each of the five departments. Each wall is laid out in grid format with the floors color identity incorporated. This is the advertising and Via magazine (a monthly publication) floor. Faux lit columns denote the decades. Digital prints and artist renderings of the magazine covers, one from every 10 years, are displayed. The “current” portion was left blank for pin-up by the end-user graphic designers.
This project also features an executive fitness center on the penthouse story. This space includes a yoga room, weights and machine areas, along with full shower/restroom and changing areas. I assisted with design of the space and helped oversee the strict building inspection and construction process.